The fashion of tomorrow will look completely different than today. Just like the music and movie industry was revolutionised by tech companies like Spotify and Netflix, we are going to see a similar transformation in fashion. The fashion industry of tomorrow will be defined by sectors like gaming, technology, entertainment, and real estate.
The definition of fashion will be broadened from garments and apparel. The consumer of tomorrow will value the digital experience in the same way as the analog.
Actually, it’s already happening. Who’s not to say that Fortnite — with a turnover of $3 billion selling digital clothes/skins — is not a fashion company?
We want to help navigate this transformation. The Smart Fashion Report
is a multi-channel project with the purpose of delivering insights and actionable intelligence on how to create an innovative, sustainable, and profitable fashion future. That’s why we call it Smart Fashion. The Smart Fashion Report
consists of a yearly report, an international podcast, a monthly newsletter, a biannual conference and workshops.The Smart Fashion Report
is a collaboration between Fashion innovation center
and Scandinavian Mind