“Fashion must start to rethink how they can change on a system level so they can put a necessary infrastructure in place.” - Fredrik Timour.
Who is Fredrik Timour? Timour, who recently participated in a COP27 panel on the UN Innovation Pavilion stage organised by Climate-KIC in partnership with UNFCCC UN, has been helping the fashion industry become more environmentally and economically sustainable.
The founder of Fashion Innovation Center believes that fashion is missing the whole point of innovating.
“The ones that are finding change hard are the ones who insist on continuing to work with a dead business model that is incapable of taking advantage of innovation.”
Explore some key takeaways from a recent conversation with Timour: