POC is a high-end sports apparel brand, best known for its helmets.

Having recently launched a new product line intended specifically for bicycle commuters, it looked to us to create a product that utilizes wearable technology to enhance urban cyclist safety.

In response to this exciting challenge, the team developed a backpack with embedded directional signals and brake lights,  controlled by the cyclist's mobile. The phone maps out a route through the city,  utilizing our own microelectronics to control small vibrating motors on the rider's thighs indicating where to turn