Fashion Innovation For The Consumer Using Technologies

The project aimed to imagine the clothing of tomorrow. Based on strategic marketing studies carried out beforehand, we helped the students at IFA Paris to create smart fashion products. 

Students at FIT Tech lab designed a cutting edge dress, featured at the Harper’s Bazaar ICONS event that explored fashion as a service powered by wearable technology.

Having recently launched a new product line intended specifically for bicycle commuters, it looked to us to create a product that utilizes wearable technology to enhance urban cyclist safety.